VIDEO WALL

What is a Video Wall?

" A video wall is a special multi-monitor setup that consists of multiple computer monitors, video projectors, or television sets tiled together contiguously or overlapped in order to form one large screen."

           

VIDEO WALLS AND AREAS OF EXPERIMENT:

 The Video wall concept has and is being experimented upon in many sphere such as;

-Airports as a means to display flight timings for arrival and departure

-In organisations to act as a means to create impact towards not only its visitors, but also its employees.

- As a means of security, It helps in capturing security footage such as security breaches and help raise awareness thus acting as a help to make everyone aware of what is happening and how to react towards those situations

- In stadiums: People are able to view highlights during a game and are able to see on whether for example a penalty which might have been given was fair and gives great view or coverage for fans who may be seated at distances in the stadium.

VIDEO WALLS AND ADVERTISING:

In today's era, advertising plays an important role towards the mass at large be it consciously or unconsciously. Video wall has created a plat form for effective advertising as it displays its information on large platforms creating a favorable means for recollection of messages because the audience find an attraction towards whats appeals them with use of audio and visual thus video wall has brought about:

-Effective Communication In Advertising: Organisations have found video wall effective in that when placed in reception areas, conference rooms and or public spaces, it portrays real-time data from any data source creating an engagement of the minds of the audience towards the messages being portrayed , as it is integrated with help of digital signage software.

-It has also become a way of effective advertisements in that people will mostly retain what they see, provided the platform is big enough, thus as video wall displays its information and data on a large platform, the mass are able to recall what has been advertised bringing upon an action towards the advertisements by the mass, most likely.

-Video wall creates some sort of virtual interaction between the advertiser and the consumer. This happens due to the fact that each individual may feel as though the advertisement was meant for him or her virtually.

    

VIDEO WALL AND NEWS ROOM STRUCTURE:

-Video wall in news room structures are used to display or make emphasis towards certain news stories on large enough screens for the mass to be able to see what is being shown to them.

-Video walls are also used by the anchor as his or her means of reference to show for example what is going on in an area where a field journalist may be or a corresponding journalist, creating a clear environment for the news coming in and going out of the news room.

-Overall, the video wall is an excellent innovation which is making possible the impossible,making technology a great innovation in itself

#TECH_OVER